I’d like to believe that all the WoW players out there are too busy killing stuff in-game to be bothered reading my blog, but self-delusion will only get me so far, and besides, it makes for crappy Digital Media Presentations. The simple fact of the matter is, my World of Warcraft blog was unpopular, and it’s anyone’s guess why. Blogger.com has all sorts of widgets and addons and whatnot, and over the course of the project I experimented with a number of them, but to no avail.
From the get-go, I tried to create an ethos for myself that (I thought) matched with that of the average WoW player: laid-back, yet passionate about the game; somewhat vulgar, yet still erudite (but not stiffly academic); and self-deprecating but not spineless. The most readily visible spot from which I could project this invented ethos was the “About Me” addon in the right-hand column of the blog (just below the Blog Archive widget). As you can see, I’ve readily made concessions to my geekiness in an attempt to connect with my perceived target demographic: “show you my bag of dice” is a reference to pen-and-paper role-playing games like Dungeons & Dragons, which are normally portrayed as parents’-basement nerd circle jerks where twenty-sided dice and Coke-bottle glasses commingle—but I digress. I also (ironically enough) call attention to myself as a “humble college student” (a large slice of the WoW community is pursuing post-secondary degrees), the appeal to ethos there being self-evident. My admission to being “ultra-addicted” to the game was intended to connect with the more serious players out there. There’s nothing wrong with playing WoW a little too much, I tried to say. Look at me—I play ten, twelve hours a week and I write a (cough cough) highly popular blog! Well, clicking on the “View My Complete Profile” link reveals that since my blog’s inception in mid-October, I’ve garnered a jaw-dropping 18 hits, which at the time of this writing works out to just over 0.3 a day. Quite a fan base I’ve managed to win over with my invented ethos…
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